In sunny South Florida, a charming Boston Terrier has a big mission and an even bigger personality. Meet Maxx, Cruise Planners’ lovable mascot and Director of Globetrotting (D.O.G.). Maxx isn’t just an ordinary pup; he’s a travel ambassador on a mission to inspire the next generation of adventurers to explore the world's beauty, cultures, and people.

Maxx’s story began as a spark of imagination from the Cruise Planners team, who wanted to create a mascot that represented their love for travel and technology. They couldn’t have dreamed of a better fit than Maxx—a Boston Terrier with a heart full of adventure, a sharp sense of humor, and a refined British accent picked up during his many global escapades.

What Makes Maxx Special?
Maxx isn’t just about cute photos (though he certainly loves the camera); he’s here to inspire! Maxx introduces the wonders of travel and the value of embracing different cultures. He reminds us that exploring the world helps us grow, connect, and dream bigger.

Maxx travels everywhere—from the Caribbean beaches to the majestic fjords—and he always brings back a story to share. He’s a friend to kids, families, and travelers of all ages, reminding us that the world is a big, beautiful place waiting to be discovered.

How You Can Join #MaxxAdventures
We love to hear about your travels! Heading to an unforgettable destination or are you trying a unique experience?  Take Maxx with you, share your stories on social media and tag us using #MaxxAdventures and our social handles. Your adventures might just inspire someone else to pack their bags and explore!

Want a little Maxx magic at home? Contact me to get your own Maxx plush. He’s perfect for snuggles, selfies, and joining you on your travels.

Let’s Explore Together
Maxx is more than a mascot—he’s a reminder to embrace life’s adventures and connect with the world around us. Whether you’re dreaming of your next vacation or reminiscing about past journeys, Maxx is here to inspire you to MAXXimize the joy of travel.

Where will Maxx take you next?